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"n fact, drivers are more likely to “trade up” for premium brands and materials, especially ceramic brake friction products, according to a recent report by Frost & Sullivan."
"It’s easier to sell a premium brake pad than it is a premium rotor, say the manufacturers we spoke with.
Lelchuk also attributes the driver’s need for less brake dust as a factor in selling premium friction materials. However, brake dust may not always be connected to the friction material. At times, “the dust you see is not pad dust but dust from the brake rotors,” he adds."
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